About Us

Who Are We

PARADIGM GROUP UGANDA LTD is a fully incorporated Ugandan company that was set up to provide cutting edge experiential marketing services geared at helping people connect to a brand and make intelligent and informed purchasing decisions.

Our Vision

To be the best developer and producer of experiential events that educate and stimulate product literacy, and brand awareness.

Our Mission

To be the most trusted marketing agency within our operational footprint.

Our Values

We are a value-driven company, and our four core values include the following:
  • Reliability
  • Building Relationships
  • Customer Centricity
  • Teamwork

Our Services

Experiential Marketing

We rely on creativity, intuition, and empathy from the team to bring brands to life through fun and laughter while creating an emotional brand connection with the end user.

Core experiential deliverables

Product demonstration, Customer Education, Product Emphasis, Sell benefits and Influence buying decision.

Production of Promotional Programmes / Materials

Quality and timely execution within the period specified by the client and at an affordable cost to the client.

Merchandising

Our robust team ensures that we grow brand visibility ensuring 1st position in-outlet placement of our client’s brands.

Sales Promotions

Tailor made campaigns that entice the consumer to bring forward their initial buying decision and entice repeat purchases.

Brand/Product Launches

Our team comes with a wealth of marketing experience across a wide spectrum of brands ensures that all the planning, implementation through to execution and Monitoring & Evaluation considers the client’s inherent values.

Sampling Campaigns

Products placed through the most ideal channels to the right target audience will always provide tangible equity for various brands.

Public Relations

We are a cutting-edge Public Relations firm that positions brands, organisations, products and individuals in the public and media through well-thought-out interventions that enable them maximise market value through increased sales and acceptance.

Core Public relations deliverables

Media Selection and Management, Event media Coordination, Crisis Management from sudden occurrences and upfront planning, Drafting Press Releases, Coordinating post-event inquiries and occasional placements.