Key Objective:

Drive awareness through massive consumer sampling of Fresh Chewing Gum – Targeting high Consumer traffic touch Points – KAMPALA.

Key Results:

• Achieve 100% sampling of the set Consumer weekly target of 24,0000 – Per week (4000x 6 days)
• Set Route Completion Rate to 100 %- for the daily targeted Route- sampling all consumers
• 100% visibility across 40K outlets within 1 month