MTN Uganda

Project: Trade marketing activations and rig truck management.

Targets/Objectives:

  • Product Education; Make customers aware of the value for money products MTN offers (Voice – My Paka Paka, Mobile Money – Mo Kash, Data – Data Bundles)
  • Acquisition; (grow customer base) by recruiting from competitor customers using MTN Uganda’s value propositions
  • Retention; (through educating customer on benefits of MTN products, fit only for each customers)

Duration: 2 years

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