Background:

Unilever Uganda carried out BTL activations in the modern trade (34 supermarkets) and at 9 Universities, to grow their personal care category by driving consumer uptake of Lux, Rexona and Vaseline brands in the Ugandan market.

Objectives:

• Carryout 43 activations
• Create brand awareness and knowledge
• Articulate the brand attributes and benefits
• Encourage product trial through sampling
• Deliberate drive to increase sales and uptake